Why Every Entrepreneur Needs a Business Bestie Squad: The Power of Community for Growth, Support, and Success (Business Coaching by Shalece Daniels)

In entrepreneurship, having the right support system can be the game-changer between burnout and thriving. While many talk about “squad goals” for socializing, for entrepreneurs, having a trusted circle of business allies isn’t just a trend—it’s a lifeline. The three of us—Shalice Daniels, Tanisha Molden, and Charmaine Brown—found each other at pivotal moments in our careers, forming a powerful bond that provides business advice, accountability, and friendship. Here’s our journey and why every entrepreneur needs a squad to scale their success.

Shalece Daniels: A mindset and business coach who emphasizes scaling through rest and ease, Shalece advocates for releasing the scarcity mindset and focusing on self-care as the foundation for growth.

Tenicia Moulden: Attorney and business coach, Tenicia believes in executing with precision. Her approach balances mindset work with structured productivity, helping entrepreneurs achieve results.

Charmaine Brown: A corporate executive turned entrepreneur, Charmaine helps women transition from corporate life to entrepreneurship, guiding them through confidence-building and strategic planning.

Each of us brings unique strengths to the table, complementing each other to create a holistic approach to business and life.

Our journey began when Charmaine and Tanisha connected in Rachel Rogers’ “We Should All Be Millionaires” club, and soon after, Shalice joined the fold. Although our paths initially crossed by chance, our relationship evolved through intentional support, shared experiences, and frequent communication.

We started using the app Marco Polo, a video messaging tool, allowing us to connect even on busy days. The platform became our lifeline, a space where we could share everything from wins to challenges, often unfiltered and real.

1. Accountability and Encouragement

Having a squad means there’s always someone to remind you of your goals and cheer you on. We push each other to show up, take breaks when needed, and celebrate each other’s wins—even reminding each other to eat during long workdays. According to Forbes, accountability can increase the likelihood of achieving goals by up to 95%.

2. Diverse Perspectives and Problem-Solving

Different experiences and strengths bring a variety of solutions to the table. Shalice’s focus on mindfulness, Tanisha’s structured productivity approach, and Charmaine’s confidence-building strategies combine to create an environment where everyone’s unique skills are valued. As we say, “The sum of us is greater than us alone.”

3. Emotional and Professional Support

Business is filled with highs and lows, and it’s essential to have people who understand the journey. Our squad provides emotional support during tough times, from dealing with difficult clients to managing the unexpected challenges of running a business. This kind of support makes the journey less lonely and more rewarding.

Our squad isn’t just about accountability—it’s about genuine connection. Here are some of the habits that keep us aligned and thriving together:

• Intentional Communication: Weekly check-ins on Marco Polo ensure we’re always in the loop. We get to celebrate each other’s wins, strategize, and talk through personal matters.

• Encouraging Vulnerability: We’ve seen each other through everything—business highs, family challenges, and even ugly cries. Building trust means we can have tough conversations with kindness and honesty.

• Learning and Sharing Resources Freely: Each of us invests in coaching and training, but we always bring those learnings back to the group. The idea is to rise together, sharing insights, strategies, and tools to uplift each other.

If you’re ready to form your own business squad, here are some strategies to help you find and cultivate connections. I read an article in Forbes that had 4 solid tips with great insight as well:

1. Define What You Need

• Start by listing the qualities and support you’re looking for in a squad. Do you need someone who’s skilled at accountability, a great listener, or a person who has experience in your industry? Identifying what you need helps attract the right people.

2. Engage Authentically on Social Platforms

• Your next business ally could be closer than you think. Engage with people who share similar values on LinkedIn, Instagram, or business communities like We Should All Be Millionaires. Look for those who inspire you, reach out for coffee chats, and see where the relationship goes.

3. Evaluate Energy Compatibility

• Pay attention to how potential connections make you feel. A good squad member should leave you feeling inspired, energized, and motivated—not drained. Seek those who bring positive energy and align with your growth mindset.

4. Allow Relationships to Evolve Naturally

• Don’t force connections. Give the relationship time to develop. The best squads form organically, as was the case with us, where shared experiences turned into trusted friendship and accountability.

Building a squad isn’t always easy. Here’s what to watch out for and how to navigate potential challenges:

• Over-structuring

• Squads need to grow organically, so avoid over-planning. Meet when it feels right rather than setting rigid schedules that feel like work.

• Handling Conflicts with Compassion

• Conflicts will arise, and it’s essential to handle them with respect and understanding. Focus on intent versus impact, and address issues with open communication.

• Balancing Energy Exchange

• Healthy squads have a balanced give-and-take. If someone is consistently taking more than giving, it may be worth reassessing the relationship.

We’ve built something unique and valuable. We celebrate each other’s wins, challenge each other’s perspectives, and even remind one another to slow down and appreciate life. Together, we live as examples for each other—demonstrating resilience, self-compassion, and ambition. We’re a testament to the fact that with the right people by your side, you can truly thrive in business and life.

A business squad isn’t just a networking tool—it’s a support system, an inspiration source, and a place for accountability and growth. Finding the right squad can elevate your career, boost your mental well-being, and bring a sense of fulfillment that’s often hard to find as a solopreneur. So, what are you waiting for? Start building connections today and step into your most empowered self.

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